InTouch™ - Dynamic Planograms™
According to Oxford Dictionaries, a planogram is “a diagram or model that indicates the placement of retail products on shelves in order to maximize sales.” They are used by most retailers and are used religiously by chains to ensure that the right products are on the right shelves. They provide retail employees with directed work; store associates don’t need to make decisions about which products to put on the shelves, they just simply need to follow the plan.
Many lotteries provide planograms of scratch games to retailers with each new game launch, but with thousands of retail locations and dozens of games available for sale, it’s impossible to produce standard planograms for every scenario. While there are industry standard display sizes, there are also many unique displays. Also, different price-point combinations may work better at some retailers than others. For example, one retailer with 32 bins might carry five $20 tickets, while another retailer in a different part of the county might have better sales with only two $20 facings.
A DYNAMIC PRODUCT LINE REQUIRES DYNAMIC PLANOGRAMS™
InTouch™ uses proprietary algorithms to produce a custom planogram that is optimized for that specific retailer at that specific moment. The algorithms take many things into account, such as the number of facings the retailer has in each sales area of the store, the number of facings for each price-point (as specified by the lottery sales rep), core games, new games, best-selling games in that store and in that territory, the packs of tickets that the retailer currently has in the safe, and more.
Store employees can pull these Dynamic Planograms™ up on their phones, tablets, or computers and the planograms can also be printed. These planograms provide the store associates with directed work— the decisions have been made for them, they simply have to follow the plan. And of course, they can earn points and badges by following the planograms!