The ONePlace PLATFOrm enables lottery Retailers, field sales, Inside Sales, and product MANAGERS to work together in harmony. 


Hudson Alley's Orchestra Platform

Everything you need to work in harmony.

Hudson Alley is focused on lottery retail execution. Our Orchestra Platform is a modular system of tools to help lotteries continue to grow by:

  • improving sales team performance.
  • improving retailer education and communication.
  • optimizing instant ticket distribution.
  • engaging players at retail.
  • encouraging specific retailer behaviors.
  • improving instant ticket product planning.

Sales Force Automation

Let’s face it, sales visits are expensive. Each visit to a retailer is a big investment, so it’s important to make each retailer visit count. OnePlace helps shift reps from reactive to proactive mode. We call it “walking in with a mission.” 

Retailer Engagement

It's a simple fact that engaged retailers sell more and provide better customer service to lottery players. Lottery sales representatives do a great job of keeping retailers engaged, but unfortunately, they can't always be there. 

Englightened Instant ticket ordering

Our totally unique approach of combining the human insights of the instant ticket product management team and field sales representatives with advanced algorithms has helped lotteries like the New York Lottery and Virginia Lottery achieve tremendous results.

Product Managers Rejoice

Having the right mix of games on the street at the right time is essential to a lottery’s success. Folio is a product manager's best friend; it gives them the answers to what happens when the tickets they launch meet the retail network.

Proven Results

Hudson Alley’s solutions are used by 21 lotteries, and counting. Nearly half of all U.S. lotteries rely on and trust Hudson Alley’s proven technology everyday.

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