I would have paid to sit in on these creative meetings.
Iowa Lottery’s Powerball commercial with Kurtis Blow will have you singing and humming around the office for the rest of the day.
Iowa Lottery’s Mary Neubauer gives a behind the scenes look at the making of the commercial.
This wikipedia entry has all you’ve ever wanted to know (and more) about Kurtis Blow.
I was reading through New Hampshire Lottery’s FY 2010 Comprehensive Financial Report, and came across this chart on page 11.
I’ve always liked how several lotteries stress the point that they are an asset that belongs to the people of the jurisdiction in which they operate, like how Montana Lottery and Oregon Lottery have prominent links on their homepage to a section entitled “ABOUT YOUR LOTTERY.”
These examples remind us of who we all work for.
Now that’s what we call retailer training.
